ZURZUVAE
In a world where stigma silences mental health, the promise of ZURZUVAE is loud.
ZURZUVAE is the first ever pill for postpartum depression—so it’s a pretty big deal. In just 14 days (and as early as 3), women with postpartum depression can feel like themselves again.
The ask
Launch a website update that includes a new creative campaign, updated messaging, and fresh design elements.
Background
ZURZUVAE is breaking the silence on postpartum depression. PPD is more common than we think— about 1 in 8 women say they have experienced symptoms.
With our new campaign, rapid relief message, and revamped disease ed page, we are educating women and encouraging them to tell their doctor how they’re feeling.
Contributions
Crafted messaging to be used throughout
Wrote the website manuscript
Lead client reviews during the manuscript phase and took an active role in all other reviews
Collaborated with the UX team to create a sitemap
Advised on layout and and design options with the art and XD team
Participated in multiple rounds of medical/legal/regulatory reviews
Annotated and fact checked all claims
The ask
Create a short, animated video about how to get ZURZUVAE from the specialty pharmacy.
Background
Many people haven’t worked with a specialty pharmacy before, so our goal was simple: make this step-by-step process crystal clear, so women can get the medication they need.
Contributions
Concepted the idea and created Michelle, our lovely character
Wrote the video script / storyboard
Lead the VO record
Worked directly with our vendor to communicate feedback
The ask
Create a print and digital brochure that includes new campaign elements and messaging from the website update.
Background
This brochure arms women with everything they need to know about ZURZUVAE right from the waiting room. The goal is to educate women about treatment and the signs and symptoms of postpartum depression.
Contributions
Added messaging from the website update
Ensured all updates were pulled through correctly
