Creative concepting

See my concepts here. Password will be sent over separately.

VUMERITY Patient Testimonial Videos

The ask

Create a concept for two patient testimonial videos that explore why patients switched to VUMERITY from another relapsing MS medication.

Contributions

  • Created the chosen concept - the VUMERITY ambassadors give us a tour of their home to give a glimpse into their lives and their relapsing MS journeys

  • Wrote interview questions

  • Put together discussion guides

  • Helped with final paper edits

  • Attended the shoot in person (for our ambassador Jill) and assisted the team on set

Click each image to watch the videos
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